Blog: real estate staging

Buyers Use all Five Senses when Buying a Home

staged homeIt’s getting harder and harder to compete with other homes in the market when trying to sell a home quickly.  From online marketing to television shows that promote show quality homes finding ways to make your home stand out can be a challenge.

Just like in marketing, using the five senses approach will help even when selling a home.

Believe it or not, we do use all five of our senses to make an emotional connection even when buying a home. Homebuyers don’t even realize they do it, but they do.  From the minute they walk in the door to the first unpleasant smell that hits their nose they are making a connection to your home either good or bad.

We want to help you stop those negative emotional connections before they even have a chance to rear their ugly head.

Sight – You wouldn’t think home buyers would be so picky, but they notice everything.  They notice the dirty oven, the unkept closet, the weedy flower garden and every nook and cranny that looks dirty. It only takes one dust-bunny or one grease spot to turn a potential buyer away.

Sound – Squeaky doors, rattling air conditioners, loud pipes and noisy refrigerators are things you may have become accustomed too. However, to a buyer, it’s the first thing they hear when they walk through your home. Take the time to listen to your home, what is it saying to your buyers?

Smell – Unwanted pet smells, stuffy rooms, cigarette smoke, and even human odor (dirty clothes hampers are the worst) is unappealing to a buyer. Nothing will shut a buyer down more than an unpleasant smell.

Touch – Buyers touch things. They run their hands across counter tops, they open doors, they hold onto railings, they open windows. Go through your home and touch things.  Are they sticky, dirty or unflattering to touch?

Taste – Remove your personal taste from your home.  Your great-grandmother's collection of porcelain figurines and your husband's collection of swords makes a nice display in your home but may not sit well with a potential buyers palette.  


If you are in the market to sell your home contact us for more information on how we can help you get your home ready for market.  Please call us at 803.622.4596 or stop by and see us at Weichert Realtors Caughman Company, 120 Ellis Ave Ste C, Lexington, SC.

To Stage or Not to Stage - That’s the Question in the Real Estate Market

home staging

Any REALTOR® will tell you that a staged home spends less time on the market than an unstaged home. I’ll be the first to say that a staged home is easier to market and ones I won’t hesitate a minute to list.

Our buying clients have been programmed to be dazzled through the home selection process.  They want to view homes that have HGTV qualities and show home appearances. While 90% of homebuyers start their search online, they want to find homes that jump off the screen and scream “buy me.”

While home sellers across the board often hesitate when we talk about hiring a professional home stager, I encourage our sellers to look at staging like this.

Staging is an investment in making sure you get top dollar for your home.  Staging makes sure your home is designed to attract the most buyers while offering a move-in ready home.

In today’s market homebuyers have busy lives, and they don’t want a home that has a list of projects.  They want a home that shows like Flip or Flop, and Fixer Upper have programmed them look for.  They want a home that they can move into and enjoy immediately.

What if…

  • your home could look bigger without costing you a fortune?
  • a simple coat of paint could transform an outdated space?
  • you could highlight your homes best feature?
  • you knew what buyers in your market were looking for?
  • you could get a detailed punch list of items to do before listing?

All of these things and more is what a professional home stager can do. We cannot stress enough how important it is to make sure your home is in tip-top shape before putting it on the market.

Remember your potential buyers are watching HGTV and are expecting to be wooed through the home buying process.  Make your home stand out in the crowd by investing in your future home selling profit.


If you are in the market to sell your home contact us for more information on how we can help you get your home ready for market.  Please call us at 803.622.4596 or stop by and see us at Weichert Realtors Caughman Company, 120 Ellis Ave Ste C, Lexington, SC.

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Charles Caughman
Weichert Realtors Caughman Company

Phone: 803-622-6171

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